It seems we don't see as many WIPs in this forum as we used too, so I thought I'd share a WIP I'm working on for a short-form animation. The theater is closely based on one in my hometown, though I changed the name. I modeled the neon, and gave it a glow material, then I assigned aura effects to those parts, and turned on skylight and indirect lighting. I gave a glow material to the lamp, and an aura, and used a bulb to throw some light below. On the ceiling above the ticket booth I used AnythingGlows. I like the illumination it casts.

 I still have to add other building fronts, people, cars, and other details. I'm thinking of adding a displacement to the street to make some potholes with puddles in them. Any comments, or crits are welcome.
Thanks, Edmund

Its looking great!

Will your theatre show 3D animation films? Ha, ha, just joking. Great handling of glow and lights.

Thank you GKDantas and Sueposer. I've had this project on the back-burner for a while until I could get the lighting effects to look kinda like I had planned. I appreciate your input since I've been at this one for a while and it was hard to be objective.

@Sueposer-3D animation films? I like that idea, thanks! It would be kinda Kafka-esque to have a 3D animated theater showing 3D animation. ;-)

 Looking forward to seeing more1

Thank you Mark. :)

Perhaps a little less ambient, and stronger values in your scene's various light sources. (Particularly the streetlamp and neon. The billboard and light just above the box-office looks spot on, so don't do too much to that.)  And yes it looks good already, more renders please.

 It looks really nice

Thank you Pauljs75 and Holyforest. I thought I'd try your suggestions Pauljs, and I have to agree that I like the lighting better since I did so. I dialed down the ambience to almost 0, and took a little more brightness out of some shaders. I also boosted the neon and street light a bit. It made everything look a little more "noir", and I like it. Thanks for sharing your ideas!

This is just incremental stuff. I am almost finished with the rest of the block and will post a new pic with that stuff soon.

 For illustration, what you don' show is just as important as what you do show. ;-)

"For illustration, what you don' show is just as important as what you do show."
Very, very true Mark, and I think I'm just starting to figure that out.  Now I'm adding light sources, or images behind the camera to imply with a shadow, or reflection that the viewpoint camera is immersed in an actual "3D" environment. 

Cheers, Edmund