The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation based in St Albans, England, whose main aims are promoting real ale, real cider and the traditional British pub. It is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Chaoin, Kerry, Ireland by Graham Lees, Bill Mellor, Michael Hardman, and Jim Makin, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry. Other early influential members included Christopher Hutt, author of Death of the English Pub, who succeeded Hardman as chairman, Frank Baillie, author of The Beer Drinker's Companion, and later the current Good Beer Guide editor, Roger Protz. The original name was the Campaign for the Revitalisation of Ale. CAMRA's stated aims are to: 1.Protect and improve consumer rights. 2.Promote quality, choice and value for money. 3.Support the public house as a focus of community life. 4.Campaign for greater appreciation of traditional beers, ciders and perries as part of our national heritage and culture. 5.Seek improvements in all licensed premises and throughout the brewing industry. CAMRA's campaigns include promoting small brewing and pub businesses, reforming licensing laws, reducing tax on beer, and stopping continued consolidation among local British brewers. It also makes an effort to promote less common varieties of beer, including stout, porter, and mild, as well as traditional cider and perry. CAMRA does not support the promotion and sale of keg based craft beer in the UK. CAMRA's Internal Policy document states that real ale can only be served from cask without the use of additional carbonation. This policy means that "any beer brand which is produced in both cask and keg versions" is not admitted to CAMRA festivals or supported by CAMRA. Have a nice day & please ZooooM for full FLAVOUR