Attached Link: Business Perspectives on Daz Acquisition of Eovia

Our parent company is a business development and strategy company that has worked extensively in 3D - with Eovia, Daz, e-frontier, e-on software and others. We've put together a business perspectives article on the acquisition and how it likely will impact the prosumer graphics market.

Very good read Chikako :) Thanks for posting that :)

From the article: The acquisition very likely will mean a slight change in the makeup of Daz3D business culture, though only slight since its likely many Eovia staff will be shown the door in North America.

All other posts I have read from this and other forums have assured us the Eovia staff would continue to work at their current facility.

This is very confusing.

Interesting, except for a few typos like misspelling Carrara half the time. One portion seems to be way off base:

"Feet on the street. Eovia has a strong presence in Europe, being a France-based company. The acquisition very likely will mean a slight change in the makeup of Daz3D business culture, though only slight since its likely many Eovia staff will be shown the door in North America."

DAZ didn't acquire Eovia Europe and says that the Carrara developers in the USA will continue to work on that program. Also Hexagon wasn't mentioned at all.  Seems this article is incorrect in some of its assumptions.  I think overall though the basic gist is correct.

Quote - Interesting, except for a few typos like misspelling Carrara half the time. One portion seems to be way off base:

"Feet on the street. Eovia has a strong presence in Europe, being a France-based company. The acquisition very likely will mean a slight change in the makeup of Daz3D business culture, though only slight since its likely many Eovia staff will be shown the door in North America."

DAZ didn't acquire Eovia Europe and says that the Carrara developers in the USA will continue to work on that program. Also Hexagon wasn't mentioned at all.  Seems this article is incorrect in some of its assumptions.  I think overall though the basic gist is correct.

Hi Patrick,

Thanks for pointing that out. In fact, its a good thing too, since Bob Stockwell is a very experienced channel manager. The article has been updated.

But there are always casualties in an acquisition. It is rare that talented 3D developers get shown the door, but duplicated non-engineer functions will probably mean some folks wont be kept on after the transition.

"What does Eovia get out of it? Eovia gains a broader audience in a tough market that is slowly strangling them..."

A fundamental loss of concentration there, I think.

Eovia gets an immediate cash reward out of this deal. In the short term, at least, it almost drops off the "audience" radar with the niche Amapi reflecting a feeble blip.

It is the ex-Eovia products that gain the potential broader customer base. Since these products are now owned by DAZ, and will carry the DAZ label, it is DAZ that will reap any benefits from that angle.

A question is missing from the article, perhaps the most important. Has DAZ over-reached itself? As you point out, it's a highly competitive market, especially in the 'middle' zone. DAZ has taken a bold move, but it's a very risky move. DAZ is a cash rich company (lots of cash-flow from their well-managed content business provides for big borrowing capacity - good for takeovers), but if ventures don't pay off (such as, I believe, the Bryce move didn't) then the cash can run out pretty damn quick. Then there's ominous knocks at the door...

"Eovia products will not undergo many changes."

In the short term, no. Next versions are probably safe. But if DAZ continues with:

• Daz | Studio
• Bryce
• Carrara
• Hexagon
  separately, then the weaknesses of those separate products will combine to overwhelm their strengths; even more so when they are effectively competing with each other under the same roof. Eventually, DAZ will have to rationalise the range - or DAZ (and maybe the range) will go belly up.

"While the software product competition is intensified, its likely to result in a worse for Renderosity." [sic]

LOL. Sometimes it's better to wait a bit and make a considered response rather than rushing to be first. Otherwise it can result in a far worse worse.

Which may be something that Renderosity is bearing in mind...

.

Quote -

*In the short term, no. Next versions are probably safe. But if DAZ continues with:

• Daz | Studio
• Bryce
• Carrara
• Hexagon
  separately, then the weaknesses of those separate products will combine to overwhelm their strengths; even more so when they are effectively competing with each other under the same roof. Eventually, DAZ will have to rationalise the range - or DAZ (and maybe the range) will go belly up.

.

 

I agree with you here. I think it is inevitable that there will be a consolidation of properties,

I think that Bryce will eventually be assimilated into Carrara. The reason is simple. Carrara is already tied to a modeler that can export into other formats.

Furthermore, the C5 engine, terrain editor, and plant editor presently beat the present version of Bryce 5.

If they can assimilate the DTE (Deep Texture Editor) into Carrara, then Bryce will be truly expendable for their needs.

I would not be surprised if Hexagon is either bundled or built into Carrara, either. Allow it a “room’ for figure editing and rigging, and that will be Carrara 7...As long as they don’t load the program with enough “bonus’ material to crash a space station...

As I’ve said before, I REALLY don’t want a built-in browser with two dozen high resolution DAZ figures trying to start up every time I open the application...Or a web link that looks for new content online as soon as the application is launched...

Just a few thoughts.

 

 

No offense intended chikako, but it's hard to gauge how seriously we should take this "business perspective", and not only because of the misspellings and grammatical errors. The next article down is a puff-piece announcement about Cinema4D and its new "MoGraph" module that looks to have been lifted verbatim from a Maxon press release.  Is it true this was also written by the "Administrator"? 
  

None of us no what monetary figures we are dealing with so financial assumptions, are kinda pointless. In terms of markets DAZ caters to new 3D enthusiasts, professionals, hobbyists. The fact that they are trying to sell more than just that content(this has been growing for several years), but brokered artists and now a range of tools tells me they are working on a comprehensive and holistic approach to the lower-mid 3D market. Hopefully, this will be successful. It is certainly moving in that direction. The tools and the content can feed each others growth? Why not? Doesn't have to be either or. At least that is what I am hoping.

btw, that's know not no (LoL). Doing too many things at once can't edit it so.

Quote -
"What does Eovia get out of it? Eovia gains a broader audience in a tough market that is slowly strangling them..."

A fundamental loss of concentration there, I think.

Eovia gets an immediate cash reward out of this deal. In the short term, at least, it almost drops off the "audience" radar with the niche Amapi reflecting a feeble blip.

It is the ex-Eovia products that gain the potential broader customer base. Since these products are now owned by DAZ, and will carry the DAZ label, it is DAZ that will reap any benefits from that angle.

A question is missing from the article, perhaps the most important. Has DAZ over-reached itself? As you point out, it's a highly competitive market, especially in the 'middle' zone. DAZ has taken a bold move, but it's a very risky move. DAZ is a cash rich company (lots of cash-flow from their well-managed content business provides for big borrowing capacity - good for takeovers), but if ventures don't pay off (such as, I believe, the Bryce move didn't) then the cash can run out pretty damn quick. Then there's ominous knocks at the door...

They have spent an awful lot of money. I dont have any idea how these were funded but I havent heard any announcement of venture capital investments.

Quote -

"Eovia products will not undergo many changes."

In the short term, no. Next versions are probably safe. But if DAZ continues with:

• Daz | Studio
• Bryce
• Carrara
• Hexagon
  separately, then the weaknesses of those separate products will combine to overwhelm their strengths; even more so when they are effectively competing with each other under the same roof. Eventually, DAZ will have to rationalise the range - or DAZ (and maybe the range) will go belly up.

The did seem to acquire a portion of a development team in the US, and that could help bolster the development efforts of Daz | Studio and Bryce.

Quote -
"While the software product competition is intensified, its likely to result in a worse for Renderosity." [sic]

LOL. Sometimes it's better to wait a bit and make a considered response rather than rushing to be first. Otherwise it can result in a far worse worse.

Which may be something that Renderosity is bearing in mind...

.

Renderosity isnt a software vendor, but purely a content brokerage. Several vendors that have been long time supporters of Rendo now are both. If Rendo were to acquire some 3D tools, it could likely alienate some of these software vendors. Yet as content brokering becomes more profitable for these vendors, they have less reason to support Rendo.

Quote - No offense intended chikako, but it's hard to gauge how seriously we should take this "business perspective", and not only because of the misspellings and grammatical errors. The next article down is a puff-piece announcement about Cinema4D and its new "MoGraph" module that looks to have been lifted verbatim from a Maxon press release.  Is it true this was also written by the "Administrator"? 
  

Take it as you like. Our parent company was given the option to bid on both Bryce and Poser when they were up for sale (not on Eovia USA though) and has been involved in business development for several of the 3D companies you see vended here on Rendo.

Digital Pilon is just a convenient place to post and belongs to an associated company. Something like that doesnt really belong on meshbox.com.