MAXON CINEMA 4D Continues to Dominate Motion Graphics Arena
April 18, 2010 9:26 am
Tags: 3D, CINEMA 4D, MAXON, NAB
BROADCAST DESIGNERS AND ANIMATION PROFESSIONALS ACROSS ALL MEDIA PLATFORMS RELY ON TARGETED TOOLSET FOR QUICK WORKFLOW AND RENDERINGLas Vegas, NV – April 12, 2010 – At the 2010 National Association of Broadcasters (NAB) Show in Las Vegas, MAXON Computer, a leading developer of professional 3D modeling, painting, animation and rendering solutions, announced that CINEMA 4D continues its domination as the industry-leading 3D motion graphics toolkit for studios and visual production facilities creating dynamic broadcast graphics. The new Broadcast Edition builds on the motion graphics legacy of MAXON’s flagship CINEMA 4D software application – known for its ease of use, quick workflow, fast rendering, rock-solid architecture and seamless export to leading compositing tools like Adobe After Effects, Apple Motion and Final Cut Pro. The list of the broadcast industry’s most widely recognized networks where CINEMA 4D plays a pivotal role in the production pipeline includes FOX, NBC, CBS, ABC, HBO, CNN, MSNBC, BBC, The Discovery Channel, The Cartoon Network, Turner Network Television, The Weather Channel, MTV, ESPN, CMT, Comedy Central, TMZ, NFL, HGTV, USA Network, National Geographic Channel, Univision and many others. “The CINEMA 4D Broadcast Edition exemplifies MAXON’s uncompromising commitment to bringing content creators at every level the most powerful, flexible and accessible 3D motion graphics solutions across all media platforms,” said Paul Babb, President and CEO, MAXON USA. “Despite the down economy, the demand for motion graphics artists is on the rise and the customization afforded in the Broadcast Edition helps artists share project files and enhance workflow – a competitive advantage in any graphics production environment.” The following represent facilities and artists that are successfully using CINEMA 4D to create spectacular motion graphics: Entertainment Tonight and
The Insider
![]() Images courtesy Entertainment Tonight and The Insider, produced by CBS Television Distribution
Erik Photenhauer, senior graphic producer at Entertainment Tonight and The Insider, says that CINEMA 4D makes it possible to feed the shows’ high-volume graphic appetite. “CINEMA 4D allows us to have a 3D department in single workstation. One seat essentially can do it all, including final compositing through our After Effects pipeline. Being able to share our files among all workstations has been invaluable to our production.” Making changes in the MAXON program saves significant time for the Entertainment Tonight and The Insider team. “In CINEMA 4D we’ve been able to create virtual staging rooms that play off our shows’ core graphic looks. By resurfacing, relighting, and moving some elements around to meet the design needs of a specific project we can quickly create custom looks and highly-polished production values under extremely tight deadlines.”
![]() Images courtesy Entertainment Tonight and The Insider, produced by CBS Television Distribution
Noah Rappaport - The Disco Biscuits video On
Time
![]() Images courtesy Disco Biscuits and Ghost Town Media
With five weeks from preproduction to post to complete the project, Rappaport assembled a 3D team, recruiting from the international talent pool that has formed around CINEMA 4D to meet the challenge. "My team consisted of: Rodolfo Roth in Brazil, who built the model to specifications; Anton Moss, who textured the model in Philadelphia; Brian Horgan in Dublin, who masterfully rigged the model to work with pre-captured motion-capture files, as well as traditional key-framed animation. Two weeks after we started shooting, I already had created animatics from CINEMA 4D to plan each shot and to have on-set." Using high dynamic range (HDR) photos he had taken of the club set, Rappaport and David Torno of Ghost Town were able to light the composited scene quickly and realistically in CINEMA 4D using Global Illumination and minimal directional lights. "I've always been impressed with the scalability of CINEMA 4D," says Rappaport. "No matter the size of the project or its requirements, I know that I can turn to CINEMA 4D to save us a huge amount of time and for impressive results." The upThink Lab - Discovering Ardi
![]() Images courtesy Upthink Lab
Three different skeletons were used for the animations: The actual fossil that had been scanned and positioned correctly; a composite skeleton created in C4D based on high-resolution micro CT scans; the reconstructed skeleton upThink modified and rigged for the show. Using CINEMA 4D, artists were able to have all three in one scene file. To create the walking fossil assembly, Urquhart used CINEMA 4D to attach the fossil fragments to the walking rig. Animations showed floating fossils finding their places on the rig as it walked. “I think this part in particular really shows the capability of CINEMA 4D,” says Urquhart. “All of the walk cycle animations were created only weeks before the show aired and I’m proud of how this came together. CINEMA 4D makes tackling enormous creative challenges fun and enjoyable.” Loica - Yo Tomo and Kia promo
![]() Images courtesy Loica of Santiago, Chile
In Yo Tomo, a TV spot that's part of a campaign roughly equivalent to the Got Milk? campaign in the U.S., slow-motion splashes of milk collide in mid-air and transform into human faces and torsos that kiss and then tumble to fill a live-action glass of milk. The spot required Loica to track live actors and camera data in CINEMA 4D. After placing emitters, exporting from CINEMA 4D, and generating the fluid mesh in RealFlow, Loica brought the project back into CINEMA 4D for texturing, lighting, camerawork, and several render passes. On a recent Kia Sorrento promo for the Food Network's Iron Chef, a graphic designer (not a 3D designer) at Loica was able to use CINEMA 4D to completely execute the 3D animation and rendering of the car. The objective of the project was to match the cell-shaded character animation of the car to a 3D environment, which, along with the rendering, was accomplished natively in CINEMA 4D. "We were able to re-render the client’s requests in no time," says Chaigneau. He adds, “CINEMA 4D is our main 3D workhorse. The great upgrades have kept it current and competitive, and it's allowed us to train our staff very quickly.”
![]() Images courtesy Loica of Santiago, Chile
About MAXON ComputerMAXON Computer is a developer of professional 3D modeling, painting, animation and rendering solutions. Its award-winning CINEMA 4D and BodyPaint 3D software products have been used extensively in the film, television, science, architecture, engineering and other industries. MAXON has offices in Germany, USA, United Kingdom, France and Japan. MAXON products are available in ten languages directly from the website and its worldwide distribution channel. Specially priced learning editions of the company’s software solutions are also made available to educational institutions. For additional information on MAXON visit www.maxon.net. Editor's Note: Be sure to check out the following Renderosity related links.
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