The road to being Published is a singular journey, filled with more
rejection than you can imagine. The Illustration field is full of
talented people that have degrees in art and design. Does that make
them more qualified than the self-taught artist? Not at all.
Publishers and editors really aren't interested in Art Theory or
Personal Statements that invariably attach themselves to
illustrators with degrees. They don't care if an illustration is
done totally in one program or if it is rendered in a 3D generating
program and then post worked nine ways from Saturday in Photoshop.
Hobbyist level programs vs. Professional programs are just
background noise to them. All they want is a suitable illustration
for their publication. And they want it yesterday. In freelancing
the portfolio that lists a prestigious art school might get a
closer look, but it will not guarantee a commission. In fact, the
degree only matters if you are looking to be HIRED ON as an
employee. In getting that Elusive Commission, what
does
matter is the ability to deliver what the publisher
wants.
While that might sound simple, I can assure you, it isn't. You need
the uncanny ability to take a minimum of information and crawl into
the publisher's head and produce
his unique vision. Finding
teeth on a chicken is easier. One thing I can promise you, the
publisher will invariably change What S/He Wants as often as the
Dow Jones switches directions. Depend on it. To get published you
are going to have to do a few things.
- Research -- Genre is everything
- More Research
- Get rid of the ego -- Genre is everything
- Really Listen
- Firmly establish your genre -- because it is
everything
- Develop thick skin
- Get out of your own way -- Genre is everything Now, this
is NOT a critique on anyone's art. But if your entire
portfolio consists of nothing but Doe Eyed Naked-or-mostly-so Vicki
in a Temple with a sword, replete with flying hair or a variation
thereof, get ready for a LOT of rejection. There are a few
e-publishers that buy this sort of art, the wages are VERY small
and they want exclusive rights. And with the current volume of the
aforementioned genre, the competition is fierce for those measly
pennies that can be pried from those parsimonious purses. There is
nothing WRONG with the NVIAT images. I think they are a fun and
easy on the eyes. But unless you are Boris Vallejo, Frank Frazetta,
Luis Royo or Julie Bell, you aren't going to be selling many of
those. I don't recommend agents, but if this is the genre you want
to do, I strongly suggest you find one that specializes in
cheesecake and pin-ups. If you do your research, you will find that
photos dominate the genre, not computer generated art. The trend
towards electronic submissions is still painfully slow in the art
world. Publications for printed images would just rather see and
feel the image than look at it on a monitor. There are three
reasons for this (or so I'm told). First Reason: Publishers are
ignorant about RESOLUTION. An image looks great on a screen. It
looks VERY different in print. Colors are less vibrant, the images
are not as sharp and the sizes are deceiving. Second Reason:
There are a lot of wanna-be artists out there. Anyone with a
paint program and a little time can churn out hundreds of images
that are not suitable for publication. Yes, all their friends think
they are Savants, but 99% of the time it just isn't so. Electronic
submissions net an editor THOUSANDS of poor quality or just flat
out garbage images a day. Third Reason: Attachments are the
devil incarnate. Most publishers have a limited amount of
mailbox space, and since images of suitable size and resolution can
be upwards of 30mgs in file weight, a lot of images might be
bounced. Add to this, the increasing and ever present chance of
embedded viri, you can understand the bias towards electronic
submissions. On to Genre... When you submit to a publisher, you
need to have it clear in your head what they buy.
Avon and Harlequin buy Romance Images of the
PG or G rated variety. This means fully clothed people in standing
positions. Warner and Mira publish Romance books of
the bodice ripper variety. That means you can show a
shirtless male and a female with a bit of skin showing and they can
be lying down, or slightly suggestive (hence the term
"bodice ripper"). Tor and Bantam publish
Fantasy and Sci-fi (Space Operas) and Westerns
(Oat Operas), and most of these are still PG or G rated. If
you submit anything that is not within their buying genre, you will
get rejected. Research is as easy as spending the day at
Barnes and Noble. Just take a whole day and look at the books. Note
the publisher on the spine. Find more books by that publisher. You
will get a very good idea what they are buying by comparing the
covers. Take a pen and pad of paper with you, as the publisher
addresses are generally listed inside the front cover on just about
every book right next to the Library of Congress numbers. While you
are jotting down publisher names, take the time to compose a
description of the images for that publisher. You will find they
are all very similar. You will want to at least mimic that when you
send in your portfolio. This will save time later when you get the
commission and you are asked for a storyboard. Some authors have a
choice in what images are used to grace the covers of their books.
These are the authors that have many books published. Just look for
the stack of books by one author. You might want to pick up one or
two of these books at read them to get an idea of how the story is
visualized. Prolific authors mean many possible commissions. A very
sneaky way to get around a contrary publisher is to contact the
author and create a friend. You will, of course, have to read
everything by that author and be able to discuss their stories at
length. This isn't necessarily the drudge it sounds like. You could
practice illustrating different scenes in the book and get the
authors opinion. The more you please the author, the easier it will
be to impress the publisher. And now about commissions... Be
prepared to scream. Frequently. Publishers will ask for THE most
Irritating Changes. And they ask for a LOT of them. Now you can
spend your time arguing, but since they have the wallet, it's just
easier to do the said changes. Beware of becoming known as a
Difficult Artist. Even if you are the best artist they have,
Publishers are egomaniacs and will simply find someone else to deal
with. Learn to keep your mouth shut and do the requested changes.
You can illustrate just how wrong the changes are while still
appearing to be accommodating. Eventually, the publisher will trust
you enough just to assign you the image and leave you alone to
create. And that is your goal, after all. Cheers and happy
campaigning, --Terri Lindsey

Terri
Lindsey is a graphics artist, illustrator and web designer.
Currently employed as Art Director for Faultline Studios, she
oversees the illustration department and is the lead artist for
Crown of the Emperor Collectible Card game. It is rumored that she
lives on nicotine and diet soda, but none of our correspondants
have returned to verify if this is true. --Nihil me terret Be sure
to visit Terri's website,
www.darkswan.net, and
Renderosity
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