Brickyard VFX Transforms for Bright House Networks

September 7, 2011 1:29 am

Tags: Autodesk, Brickyard VFX, Maya

Artist owned and operated bi-coastal effects boutique Brickyard VFX recently completed a four-spot package for Bright House Networks, via agency Fry Hammond Barr and director Benji Weinstein of GO FILM. The campaign, featuring spots “Robot”, “Custodian,” “Bedtime”, and “Paper Towel,” began airing in select U.S. markets in August.


Brickyard designed and animated a photo-real CG robot that transforms from a small child’s toy into an iron giant in “Robot.” Inspired from blockbuster films such as “Iron Man” and “Transformers”, Brickyard’s CG team was challenged to design this quick metamorphosis within the :30 spot that featured sheet metal outer layers as well as the detailed inner working mechanics.


In “Custodian,” Brickyard animated multiple robotic arms in CG that were seamlessly composited onto a zamboni-like cleaning machine in an office hallway.


Brickyard VFX Lead Artist Patrick Poulatian explains, “We matched our CG model using a plastic toy robot that GO FILM fabricated for the shoot as reference to fully animate and seamlessly resolve into the practical robot suit. This process included animating elements like the shoulders and chest plates and adding CG mechanical cladding to the practical-suited robot for continued impact.”


Brickyard’s turnaround time for the four spots was roughly five weeks. Their toolkit included Autodesk Maya and Flame.

About Brickyard VFX

Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core fostering a close collaboration of not only artist to director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles its crew of designers, animators, and compositors customized for every project. Please contact Kirsten with Brickyard VFX Atlantic (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit

# # # #


Client: Bright House Networks
Spots: “Custodian,” “Robot,” “Bedtime,” “Paper Towel”

Agency: Fry Hammond Barr
Creative Director: John Logan
Art Director: Sean Brunson
Producer: Jessica Correnti
Group Account Director: Scott Ankerholz

Production Company: GO FILM
Director: Benji Weinstein
Director of Photography: Brendan Steacy
Executive Producer: Jonathan Weinstein
Executive Producer: Gary Rose
Producer: Greg Jones
Production Supervisor: Desiree Laufasa
Assistant Production Supervisor: Taeko Masuyama

Editorial: 2150 Editorial
Editor: Michael Coe
Senior Art Director: Carmen Cothern
Smoke Artist: Mike Nonelle
Executive Producer: Michael Charves

Visual Effects: Brickyard VFX, Santa Monica
VFX Lead Artist: Patrick Poulatian
VFX Artist: Mandy Sorenson
VFX Artist: Chris Sonia
VFX Artist: Evan Paras
CG Lead: David Blumenfeld
CG Artist: Carl Harders
CG Artist: Kim Guedin
Producer: Linda Jackson
Executive Producer: Jeff Blodgett
Head of Production: Diana Young Gomez

*Be sure to also visit the Renderosity Maya Community!

Please note: If you find the color of the text hard to read, please click on "Printer-friendly" and black text will appear on a white background.

Create your masterpieces with products from the Renderosity MarketPlace

Cancun for FASHIONWAVE Pool V4/A4/G4



SAV Athena & Ponytail Addon

Dega Suit dforce for Genesis 8 Female Daz Studio
Check out What's on Sale and see the Hot New Products for more items!

Related Articles:

Article Comments

No article comments have been posted. Sign In or Register to share your thoughts.

Privacy Notice

This site uses cookies to deliver the best experience. Our own cookies make user accounts and other features possible. Third-party cookies are used to display relevant ads and to analyze how Renderosity is used. By using our site, you acknowledge that you have read and understood our Terms of Service, including our Cookie Policy and our Privacy Policy.