Shrek The Musical: Autodesk Animation Technology Brings Magic Mirror to Life
February 22, 2009 11:55 pm
SAN RAFAEL, Calif., Jan. 21, 2009 - In the new Broadway hit Shrek The Musical, DreamWorks Animation SKG, Inc. (NYSE: DWA) is relying on Autodesk, Inc. (NASDAQ: ADSK) 3D character animation technology. A customized system based on Autodesk MotionBuilder software is being used to generate a digital face in the Magic Mirror, which speaks to Lord Farquaad in real-time for every show.
"We've had a great, longstanding engagement with Autodesk; we rely heavily on Autodesk software and custom development for many of our projects," said Jim Mainard, head of Research and Development, DreamWorks Animation Technology. "For Shrek The Musical, the sophistication, interactivity and believability of the Magic Mirror wouldn't have been possible without Autodesk technology."
Autodesk is a world leader in design innovation technology. Autodesk 3D software and services enable customers to visualize, simulate and analyze entertainment and design projects. For Shrek The Musical, Autodesk designed a system that captures the facial motion of actor John Tartaglia in real-time and uses it to animate the face in the Magic Mirror. This live-to-stage performance is the first of its kind in a Broadway musical. The Magic Mirror was featured on NBC's The Today Show on December 8, 2008 and tested by co-host Meredith Vieira.
Shrek The Musical is an entirely new musical based on the story and characters from the book by famed New Yorker cartoonist William Steig, as well the Academy Award-winning Dreamworks film. The show celebrated Opening Night at The Broadway Theatre in New York City on December 14, 2008.
About DreamWorks Animation SKG
Autodesk, AutoCAD and MotionBuilder are registered trademarks or
trademarks of Autodesk, Inc. and/or its subsidiaries and/or
affiliates in the USA and/or other countries. All other brand
names, product names or trademarks belong to their respective
printed, or reproduced in any manner without written permission.
Please note: If you find the color of the text hard to read, please click on "Printer-friendly" and black text will appear on a white background.
- 3D Grand Prize Halloween Winner: Maddelirium
- Siggraph Report, Monday, August 10
- Autodesk's 3D Scanning Application, Memento (Beta): In Review
- Renderosity Gallery of the Week - FAN ART
- Renderosity Gallery of the Week - Portraits
- Autodesk MotionBuilder 2015 in Review
- Renderosity Gallery of the Week - Comics / Cartoons
- MAXON’s CINEMA 4D R16: An Excellent Upgrade
- Maya 2015: A Game Development Perspective
- NVIDIA Quadro K2200 Graphics Card in Review