Beijing 2008 Olympic Games: Autodesk Technology Enhances Olympic Experience for Millions of Viewers
August 23, 2008 11:38 pm
"Birds Nest" Stadium Visualizations, Olympic Mascots and TV Content All Shaped with Autodesk Software
China Central Television (CCTV)
CCTV is China's largest national television network. CCTV
created its Olympics One Dream, One World and Olympics Age
packaging and promotions with the Autodesk Smoke finishing system.
As well, the broadcaster is using Smoke daily for content
production during the Olympic Games.
Crystal CG is the official graphic design supplier for the
Beijing 2008 Olympic Games. Using Autodesk 3ds Max software,
Crystal CG created architectural visualizations of the Beijing
"Bird's Nest" Olympic stadium and related facilities. 3ds
Max and Autodesk Maya software were also used on TV commercials and
promotions, and an educational sports program. In addition, Crystal
CG produced the five "Fuwa" Olympic mascot cartoons with
Psyop/Stink used Autodesk Maya animation software to create
three TV commercials for Adidas' "Together in 2008, Impossible
is Nothing" Olympic Games campaign: Together, Zheng Zhi and Hu
Jia. The spots include computer-generated crowds with a
"Almost every shot in these Adidas spots involved creating
assets in Autodesk Maya, and compositing them with live-action
footage," said Tony Barbieri, technical director at Psyop.
"Using Maya, we quickly populated scenes with hundreds of
varied cheering fans. There were about thirty variations of fans,
all modeled and rigged in Maya. By using just one rig for each
gender, we were able to capture motion and create custom animation
cycles to populate the entire crowd." Psyop provides 3D
animation, visual effects and digital content for the advertising
The in-house team at Australia's Seven Network used Smoke to
deliver Olympics promotional materials for Channel Seven.
"Smoke is the only system capable of handling the phenomenal
amount of work accomplished at Seven. As our day-to-day, get-it-out
system, Smoke is absolutely invaluable," said Suzique Doughty,
senior editor, Channel Seven.
Visual effects and animation studio suedlich-t relied on Maya
and Autodesk Combustion software to shape Olympic trailers for the
ARD and ZDF German public broadcasting networks. The trailers
feature live-action footage of athletes morphing into 3D
ink-strokes and ink-drops. Combustion was used for compositing and
visual effects. suedlich-t used the Maya software's fluid and
particle systems extensively for transitions between athletes and
Autodesk, Inc., is the world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art Digital Prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit http://www.autodesk.com.
Autodesk, AutoCAD, Combustion, Maya, Smoke and 3ds Max and are registered trademarks or trademarks Autodesk, Inc., and/or its subsidiaries and/or affiliates, in the USA and/or other countries. Olympic is a registered trademark of the United States Olympic Committee in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
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