The Tennessee based Ransom Group is a company that specializes in
using CINEMA 4D to create packaging and promotional materials. The
Ransom Group headed by Tim Ransom realized early on that CINEMA 4D
was much more flexible than CAD programs. Therefore packaging
developed in CINEMA 4D was able to easily be ported to real world
manufacturing operations, with the added benefit that even before
going to prototype the client could see a photographically accurate
rendering of their product or Digital Mockup. Needed changes that
might not be noticed until the product went through the expensive
prototyping process, could be spotted using the animation tools
that CINEMA 4D contains. A client can see how their product will
look once manufactured, and can use this information to market the
product to their end customers, the stores that will be stocking
their products. All this before a single package is manufactured,
thus saving development costs on a product they arent even sure
that they can successfully market.
With the successful launch of those aforementioned Marvel Comics
based movies, Bravo foods saw an exciting angle for marketing
their Slammers flavored dairy drinks, and proceeded to secure a
license from marvel to use the character likenesses in their
products. Bravo foods turned to the Ransom Group to create
everything from package design, to promotional literature and
advertising. The Slammers line of products are produced in two
packages the first being an hourglass shaped plastic bottle, and
the second an aseptic soft box. In this case, the product package
shapes were pre-designed, so the challenge here was to design
labels that would work on both. The Plastic bottles use an industry
wide standard shrink-wrap type label. This presents a bit of a
challenge, as the shape of the bottle can tend to distort the logo
and images on the label, as it is shrunk down to conform to the
bottle. A major benefit of using CINEMA 4D to create Digital
Mockups in this case, is that using simple cylindrical mapping , on
the accurately modeled bottle, Alex Kohli (Ransoms Production
Manager and Primary Modeler) was able to accurately portray how the
shrink wrapped label would wrap around the bottle, thus saving
Bravo potentially thousands in label reworking. The client is used
to having to redo the art more often then not, because of the way
it shrinks onto the irregular shape of the bottle, you can get the
top logo being sucked into the bottle cap area or something like
that. Using CINEMA 4D we were able to predict accurately where the
distortion would occur and by how much so the artwork could be
modified before going to film, so we wouldnt have to re-rip film
for it. We can save the client a lot of money there.
In addition to the bottles, the client also wanted to use the same
label design on shelf stable aseptic packages which are basically
square in shape. Creating an identical look for two radically
different packages can create its own design issues. Reworking
physical comps can become very expensive. But working within CINEMA
4D along side Photoshop rearranging and testing label elements is a
simple process. Once we get to this point we are able to quickly
show our client and their licensees how well the design is going to
translate to different packaging and if any major changes to the
layout and artwork will have to be considered.
From there Alex was able to provide Bravo with clean advertising
graphics using CINEMA 4Ds Advanced Render module. The benefits of
using CINEMA 4D renders over hiring a product Photographer goes
beyond just the monetary savings. If the client wants the bottle
shot from a different angle, or the lighting changed to match that
of a stock photograph of a countertop, in order to be composited
together, this can be done quickly and easily, something that is
not possible with traditional photography. Working with 3d models
over actual real world products ultimately provides flexibility and
speed. The Ransom Group is also producing television ads for the
Marvel Comics line of Slammers. Once we have made all these
models, we now can also create 3D animations of the products for
doing television commercials, where it would have been
prohibitively expensive to go in and shoot the kinds of changes we
would need for each market. We are presently doing one for the
Saudi Arabian market. Using CINEMA 4D changing the label to the
local language in the commercial is as simple as changing out the
texture and re-rendering the animation. We can literally create
all the sales materials before there is any physical product thus
speeding up the product introduction pipeline.
If the client wants to show their customers or licensees how the
product is going to look in a real world retail location, working
in CINEMA 4D also provides an added benefit. This can be simulated
all before the packages are even manufactured. Ransom can create a
sort of virtual walkthrough inserting the Digital Mockup into a
scene, to show the clients licensees exactly how a particular
design is going to stand out on the shelf or in the refrigerator
case. Ransom also went on to design Bravos new website
http://www.bravobrands.com . All of the product images on this site
were rendered within CINEMA 4D using the Advanced Render module.
Utilizing imagery created by the Ransom Group's Digital Mockups
created in Cinema 4d, Bravo has been able to launch their most
successful campaign to date with the Marvel comics line of
Slammers. The Slammers brand has spread through several countries,
through strategic partnerships, with all advertising and packaging
unified with a distinctive package design, but targeted in the
local language. All this was accomplished at a significant savings
in time and money over traditional ways of creating Multinational
campaigns.
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