Larry Weinberg Celebrates 10 Years Of Poser

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Renderosity invites everyone to join in Poser's ten-year anniversary celebration, as Daryl Wise explores the wonderful and often eclectic world of Larry Weinberg - the original creator of Poser, as well as CTO of e frontier.


First of all, let's talk about the evolution of Poser. I know that you have a background in animation, and have animation royalty in your family. Can you discuss a bit about your family, education and also your animation experience?

My grandfather, who I never got the chance to meet, was Dave Fleischer. He, along with his brother Max Fleischer, created and ran Fleischer Studios from the 1920s to the 1940s. Dave was credited with directing all the Betty Boop, Popeye, and Koko The Clown cartoons, as well as the features Gulliver's Travels and Hoppity Goes To Town. My grandfather actually was Koko the clown. He was filmed wearing a clown suit for the animations they would then rotoscope (which they invented and patented).

My mother didn't keep a single scrap of memorabilia from her father's work believe it or not. They did some brilliant and often surreal animation. To this day the Betty Boop cartoons like Bimbo's Initiation rank among my favorites. I highly recommend The Fleischer Story book for anyone interested in their history.

I caught the film bug in college while attending Yale University. I studied animation, and film there with Faith Hubley, John Canemaker, and Michael Roemer among others. I tried traditional animation work for a short time in New York, but didn't like the way the business seemed. My knowledge of computers led me to do some APL programming, which led eventually to working with Digital Effects in 1983, an early pioneer in computer animation. When they folded, I eventually followed some of the people to Omnibus in Los Angeles. I was there for the incredible time of watching Robert Abel, Digital Productions, and Omnibus (the three largest companies in computer animation) merge together, last for three month, and collapse.

After a year, I joined Rhythm and Hues, as their 13th employee, and helped them grow to several hundred people over a ten-year period. I animated, lit, wrote software, or animation directed, numerous TV commercials (Coca Cola Polar Bears, Mr. Peanut, Matchlight Charcoal, etc), special effects (Star Trek Deep Space Nine wormhole, Babe, Scooby Doo 2, etc), and motion based ride films (Seafari).

 

The Fleischer Story

 

What lead you to the idea of 3D human figure software?

My ability to visualize the human form in perspective in my head was not strong enough for some of the artwork I wanted to do. I tried store-bought manikins, but they were poor. I tried to build a better manikin, but that didn't work well either. I suddenly realized that I could combine my 3D programming knowledge with my needs, and create a digital manikin that could help me, and others, in a similar position.

I set out to experiment with interactive techniques that would allow 2D artists to use a 3D tool on a computer. This wasn't an easy task at the time (1989). I decided to work at it for a while ? with my financial goals being very modest. If I could someday earn $10,000 from the software I decided I'd be happy, and it would be worth doing. I expected Poser 1 to be a one trick story, ship one release, and die a quick and happy death.

Please talk about Poser and its journey from its first creation, when it was owned by Fractal Design, to its new home at e frontier.

It took me several years to find a publisher for Poser. I even approached Adobe at one point ? calling it BodyShop in hopes it could be sold along side PhotoShop. I had a few bites, but it wasn't until I met Mark Zimmer and John Derry at MacWorld (1993?), that things got exciting. They saw the potential immediately. Mark was the main developer of Painter and ran Fractal Design. John was the UI designer and artist part of the team for Painter. They are some great guys, and Fractal Design was a wonderful company to work with and be part of.

I came up with the name Poser to match with Painter. John Bass was brought in to be the product manager for Poser 1. It was the first time I realized that creating Poser could actually lead to jobs for other people. John was a fantastic match for the project, and he and I delivered Poser 1 with some UI help from John Derry. Seath Arhens came in to help on the Windows side and the team started to come to life. By Poser 2, we had Jianhua Shen to round out a solid engineering core that stayed together for many versions of Poser.

Poser 1's release came at a magical time in the computer field. Digital Art was a new revolution, and Fractal Design was at the center of it. Seeing the work that thousands of artists suddenly created with the help of Poser was an incredible thrill.

Fractal Design wound up merging with Ray Dream, and then MetaTools, to form MetaCreations. MetaCreations had 60% of the desktop 3D software market sowed up ? with Bryce, Ray Dream, Infini-D, and Poser all under the umbrella ? not to mention Kai's Power tools and Painter. They had everything; unbelievable engineers, art support, UI designers, product managers, the works. They had revenue of fifty-million-dollars a year. They were on the verge of bringing advanced interoperability to all of these tools, and becoming the creative force in digital image creation on the desktop.

So, what did they do? Under the guidance of a board of directors of venture capitalists they decide to leave the publishing business, and become an Internet technology company. Publishing wasn't a good growth business they said. That's what everyone else was doing, wasn't it. They called themselves The Creative Web Company when they didn't have a single web product. So, all the pieces scattered to the wind and got sold off to other companies.

Of the suitors for Poser, Egisys seemed to be the best fit. They were in interactive 3D project business and wanted to expand into software tools. They knew Poser intimately. They kept the team intact and gave us the chance to form Curious Labs. Steve Cooper, Seath Ahrens, Fish Williams and I formed the initial management team. It was a decent partnership for a while, but some bad market timing, and bad decision-making in Germany left the parent company deeply in debt. Curious Labs, as a sub-company was always able to keep itself afloat - even during the poor times after September 11th.

 


Poser 6 ... UI With Call Outs [used with permission from e frontier]

 

Curious Labs was purchased by e frontier out of the ashes of Egisys. I left for a while during the turmoil ? returning to Rhythm and Hues, to work on Garfield the Movie and Scooby Doo 2. I returned a few months after the company came back together under e frontier.

A software business is very difficult to maintain when you have only one product, which does steady business. People probably view Poser as a giant product ? but it takes every nickel of revenue to; maintain support, marketing, sales, programming, customer service, documentation, etc. During hard times this was difficult to maintain. That is why we tried to introduce a copy protection scheme. We were losing tremendous revenue to software theft. This was money lost that we could not put back into the company, and into further product creation. It hurts us all.

Bringing with it a number of products already successful in Japan [most notably Shade], e frontier, strengthens the market place, and helps the combined company [the USA and Japan], have a better chance for a successful future of continuing to make empowering art tools at an affordable price.

What do you see in the future for Poser in the animation industry.

Poser is still a tool for the individual artist, and it has a place on the desktop of anyone creating imagery with the help of a computer. Poser is used a lot in the pre-visualization arena, where creative work must be done quickly. I think this will continue to grow. It also has a place in making individual productions and short films. I don't think we'll be seeing Poser replace Maya and RenderMan at ILM, or 3D studio Max at the heart of many game companies. However, Poser will continue to empower a single individual to create fantastic art and animation without investing months of technical training. But in a few years - who know? I used to be able to tell the future - It gets harder as you get older.

Ok, now for some fun questions ... there is so much artwork created with Poser, which is your favorite style of Poser artwork?

I still get great joy when I see artwork created in the way Poser was originally intended - as a visualization aid. There are sculptors who plan physical pieces with Poser, and portrait artists who plan traditional oil paintings with it. Then there's the other side - the artists whose works are being done with the new rendering powers of Poser 6 to produce completely finished works of art within Poser.

I enjoy seeing the growth in the talents of the user base. The images created today by young artists are just fantastic when viewed against what was created in the first years after Poser 1 shipped. I get a thrill knowing that Poser helped this field to grow in its capabilities and in its vision of what's possible.

 


~~~~~~ Bigt ~~~~~~~~~~ rockets ~~~~~~~~~~ calum5 ~~~~~~
Some of Renderosity's Many Faces of Poser

 

Have you always been into cartoons and animation? Did you read comics when you were a kid? What kind of kid were you anyways, a troublemaker?

Yes! I always loved cartoons, comics, animation, and illustration. I remember my first attempt at making a stop motion film with an 8mm camera (home video tape didn't come into existence until I was in college). I spent hours shooting a sequence with moving pillows and blankets, and the film came back black.

I am still in awe of the work of cartoonists like Winsor McCay, the early Mad magazine illustrators, and anyone trained by Howard Pyle. I loved anything visual. I spent a lot of time with a microscope when I was ten-years old. The microscopic world of protozoa was amazing to me. I don't think I was really a troublemaker. I was very quiet and shy. I remember people asking, "What , does he think about anyway?"

Most folks don't know that you are a pretty good card player. Can you talk about your interest in poker?

I've been playing tournament poker as a hobby for many years. It's very popular now. You can read about my adventures in this year's World Series of Poker on my poker blog. At one time or another I've been at a table against many of the famous players you see on TV now (World Poker Tour). I finished in the money in my first attempt at a World Series of Poker tournament, but haven't connected with anything big ? yet! Poser never did make me rich, so I'm still looking for the big win!

What are some of your favorite movies? What would you recommend?

Oh man. Well, there's always Mary Poppins. I'm not kidding. It is still one of my favorites. I loved Kung Fu Hustle recently. I can't remember anything as funny using as many special effects and side kicks. It's better than the Matrix. What a hoot.

I was a film student at Yale, but after years of intellectual film, after film, after film, I still say there's nothing like Terminator 2 or Office Space for some fun and adventure. For old film, if you can see Charlie Chaplin's The Gold Rush with a live musical accompaniment you need to go for it. Murnau made some great old films too. Eisenstein was a Russian genius in the 1920's and 30's. These kinds of films are very informative for animators. Anything with Chaplin or Buster Keaton will teach you how much movement matters.

Big Fish was a special film. Hero was another recent incredible film. The Little Mermaid is probably still my favorite "modern" 2D animated film. Finding Nemo was almost perfect. Anything by Miyazaki is a must see: Spirited Away , Princess Mononoke, Totoro, Laputa. Animation doesn't get any better. And, then there's always Army of Darkness and Pee Wee's Big Adventure. You can see I have very demanding tastes.

Who are your favorite animators? Directors?

It's hard to name people. I worked with many animators through the years - many of which were quite wonderful. The best ones are unknown by anybody. Brad Bird seems to be a huge force in directing these days. Andrew Stanton and Lee Unkrich did an amazing job with Finding Nemo. I wish Miyazaki could live forever and keep producing films in Japan, and I wish Tex Avery and Bob Clampett were still around to direct animation. I did pee in the urinal next to Chuck Jones once. That was a special star sighting for me!

As a closer, what would you like to say to all of the Poser fans across the globe?

Get off the computer, go down to the local pub and have a big glass of Lagavulin, and laugh with some friends! But, make sure you get up for work on time the next morning. I guess you expected something more inspirational, eh?


In celebration of the 10 Year Anniversary of Poser, e-frontier announces an Upgrade Amnesty Program. Users of all previous versions of Poser can upgrade to Poser 6 for only $99.99 USD (download only) from Aug 29 to Oct 31 2005. For more information go to http://www.e-frontier.com/go/rendernewsamnesty


Renderosity invites you to visit the following Poser related sites:

  • e frontier
  • Renderosity Poser Forum
  • Renderosity Poser Backroom
  • Renderosity Poser Art Gallery
  • Renderosity Poser Market Place
  • Renderosity Poser Free Stuff
  • The Paula Sanders Report: Poser 6 review

     


    All supporting images are copyright, and cannot be
    copied, printed, or reproduced in any manner without written permission from the artist.

    A special "thank you" to contributing columnist Daryl Wise [dsw59], for taking time out of his busy schedule from his Press & Artists Relations' at e frontier, to be a part of our writing team this week.
  • September 26, 2005


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    Member Opinions:
    By: Dave-So on 9/26/05
    Awesome interview. As someone who started out with Poser 1, Its great to hear from Larry, and go back to the history of this great application.

    By: Marque on 9/26/05
    I too started with poser 1 and have grown with it all the way to 6. Unique program that is actually quite addictive...lol
    Great interview.
    Marque

    By: Posermatic on 9/26/05
    Thanks for giving us Poser! I'm also a proud owner of a gold and black box and being loyal ever since.
    Good luck and hope many good things will come to Poser with efrontier.

    By: rockets on 9/26/05
    This is a very informative interview. I wasn't aware of most of the history, but find it fascinating. I didn't find Poser until Version 4 came along and have been using it ever since. I was taken completely offguard to see one of my images featured here...thanks for that!

    By: kromekat on 9/26/05
    As someone that remembers Poser and Poser 2, its great to read the story of Poser's birth - many thanks Larry for taking the time to tell us all about it!, and thanks to Daryl for putting it together! :D

    Adam

    By: mwkloh on 9/26/05
    A very interesting and informational interview. I too started using Poser when it was in its 4th version. Poser definitely helps in the visualisation of a scene or an idea and from the years that I have used it Poser has become an indispensable tool in my digital art workflow.

    By: nemirc on 9/27/05
    I didn't know a thing about Poser's beginings. We go waaay back I see... Thanks for the article :)

    By: jerr3d on 9/27/05
    Great interview, I especially like the history and going to the pub parts!

    You know you started a art movement! Congratulations and thanks!

    By: calum5 on 9/27/05
    I discovered poser in 2003(P4) and have never left it alone since!Apart from upgrades(P4PRO,P5+ now P6)I find the programme simply amazing(incredible) and its the first thing that gets started up whatever work Im doing!Thanks for making my art improve no end and its great fun creating with Poser . Larry Weinberg and all who do what they do for Poser the programme and the Poser web sites thankyou !
    A Fantastic article Daryl~:-)
    Regards
    Cal

    By: hauksdottir on 9/27/05
    Hello and hugs!

    A great interview, with enough fascinating nuggets to pick up and examine (like sparklies on the bottom of a stream bed). You've given us a digital mannequin... and so much more. Thank you for persevering with a tool for us independent folks as well as working with the major creative houses.


    BTW, the only time I've drawn to an inside straight, I was playing for paperclips. ;^)

    Carolly

    By: AtharianMedia on 9/27/05
    Larry, I just want to say thanks. I bought my first computer in order to turn my hobby -writing scifi stories - into 3d art and animations. After quickly going through Max, Electric Image, Infini-D, etc, I found Poser sometime around '95/'96 - and I've never looked back.

    Thank you for creating this wonderful software for helping all of us realize our visions!

    By: Streetandsmith on 9/27/05
    Thanks so much. It's like magic. And thisshould be the motto of e-frontier!

    One can say the same of Poser and the Poser community. Thanks.

    "This is the best toy train set a boy ever had!"
    (Orson Welles, after first touring RKO Studios, quoted in Halliwell)





    By: Casette on 9/28/05
    Poser isn´t a software... it´s a RELIGION. Thanks for this interview :)

    By: bigjobbie on 9/28/05
    Many thanks Larry, from another Black and Gold box (and pink-sticker diskettes!) owner!

    Cheers

    By: crocodilian on 9/28/05
    Its a great interview, but my impression of the Metacreations melt-down was slightly different. After a bunch of not-particularly well thought through acquisitions, the Company had an unmanageable portfolio. It became, essentially, a holding company for all sorts of quirky, brilliant, artistic software (remember when Painter used to come in a can? Who else would have let Kai Krause design an interface more Klingon starship than Mac or Windows?); all of which were labors of love.

    But the integrated company didn't work, and didn't hit its numbers. . .which as a public company, is a bad thing (a case can be made that this never should have been a public company).

    The Web play, which came with dollars from Paul Allen's Vulcan Ventures, was poisoned in pretty much the way that Larry describes. . .but those were the only dollars there were, at the time. The new bizplan called for selling off the various non-core pieces (the rump of the old Company is now called "Viewpoint").

    To me, it had the beneficial effect of spinning the various pieces back to where they always belonged, in the hands of smaller companies that would respect the products. Bryce is at Daz, who've updated it, Painter's at Corel, Poser's at eSystems . . . I take my hat off to the people who managed these products through the tumult-- I've done some of that myself; it isn't easy, no one says thank you. . .but at the end of the day, look at what you've made!

    By: xoconostle on 9/28/05
    Thoroughly enjoyable interview. Thanks Larry and Daryl. Long live Poser! - Dean

    By: Lyne on 9/28/05
    What a refreshing and (I second it) informative interview! Thanks very much for sharing the story of the birth and growing pains of Poser..where would we all be (in this community and others) without our favorite program? I started with Bryce 2 for PC, and soon after found Poser...what a dream, in spite of Poser's maps having to be upside down for the old Bryce! LOL!! Again...THANK YOU! :) I really enjoy my Poser 6!

    By: Bigt on 9/30/05
    A very fascinating and informative interview, i discovered Poser at version 4 and became instantly hooked! then onto P5 and now i use P6 and i totally agree with Casette above, Poser is much more than just software..........

    Thanks to Daryl for the interview and a special Thanks to Larry for giving us the tool we all create so much with.........

    By: Orio on 9/30/05
    I don't know Mr. Weinberg personally but every time I read an interview of him, I think, what an intelligent man and sweet person he must be. And I don't think I am wrong.
    Congratulations for the 10 years of Poser!

    By: animajikgraphics on 9/30/05
    Thank you Larry, for the great interview and for Poser!

    Hope you find that "Big Win!"

    By: Moebius87 on 10/3/05
    Wonderful interview! It was an enjoyable read, both a revelation and a trip down memory lane. Thank you both for taking the time to share this piece with us all.

    As a content creator for some Poser props, I am indebted to the creator of this program, without whom not too many opportunities would have opened up for me.

    Thank you very much! — Möe

    By: Anne on 10/7/05
    I am also a 1.0 aboriginal Poser user. I would also like to add my thanks to Larry for keeping it alive and very well all these years. Everytime it got sold, merged, spun off I sweat more than a few bullets that it would die. So thanks again!

    P.S. Steve Cooper, in my opinion, was also key. So what happened to him?

    By: Mec4D on 10/7/05
    Excellent Interview, thank you Larry for your creative work and Congratulations for the 10 years of Poser!!!

    Catharina Harders

    By: Allogagan0 on 10/7/05
    I first tried Poser with Poser Pro Pack in 2002 as way to make pictures for a internet group I was visiting. I got Poser 5 in 2004 But I kept with using PP also. I hope to get Poser 6 in the near furtue.


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