Commercial Design/Illustration by JohnPelico ()
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Here are some product label designs I did for two different clients. The top designs eventually made it to the store shelves while the bottom designs stopped short of that and took on a very different direction.
Product packaging is a very different world being that there are so many different variables in the design along the way. When it comes to a food product it gets even more complicated. Now you have the FDA involved along with very strict "Consumer Protection" rules the designer must follow.
Thank you for viewing.
Image Comments (5)
That's quite interesting that the FDA actually has rules which affect the designers? I didn't know that? I can't imagine what kind of law suits created those rules, they must be stranger than fiction! These are all amazing, I think having such an eye for this kind of branding-style artwork is a true gift. Very nice work, John, as always!