HP Upgrades MagCloud User Experience: Web Publishing Made Easier

August 15, 2011 1:36 am

Tags: HP, MagCloud, TouchPad, Web Publishing


New ultraportable format, streamlined publishing process and HP TouchPad app introduced on service's third birthday

PALO ALTO, Calif., Aug. 10, 2011

HP today announced a range of upgrades for its MagCloud content publishing web service, enabling publishers to reach an even broader audience.

Announced on the third birthday of MagCloud, new features include a smaller digest size for publications, a simplified publishing process and a new MagCloud application for the HP TouchPad:

  • MagCloud Digest is a new compact publication format that, at 5.5-inches wide and 8.5-inches tall, gives publishers more flexibility to create magazines, portfolios, workbooks, catalogs and more in an ultraportable print format.
  • With the streamlined publishing process, users simply select a product type, name the publication and upload a PDF to easily and quickly start publishing targeted content in both print and digital formats.
  • MagCloud Newsstand app for HP Touchpad uses functionality unique to webOS to bring publications to life. Features include a reader optimized for the HP TouchPad, in-application purchase of digital publications and a reading library – all of which can be easily navigated using gestures and webOS features. The app is planned to be available in the HP App Catalog in the fall.

“We really focus on listening to our customers, and with their feedback we’ve been able to continually innovate and improve MagCloud’s services and user experience,” said Andrew Bolwell, chief MagClouder, HP. “We look forward to offering publishers and small businesses more choice in how they create and distribute their targeted content, via an array of print and digital formats.”

To help celebrate its third birthday, MagCloud has launched a new Facebook photo gallery where publishers can share with fans the back-story of their MagCloud publications through an image and brief description. The latest MagCloud news and special deals available for the celebration are available by following MagCloud on Twitter or liking MagCloud on Facebook.

How MagCloud works

Invented by HP Labs, the company’s central research arm, MagCloud is a self-service publishing platform that empowers businesses and magazine publishers alike to easily turn targeted content into professional-quality publications, printed on demand, shipped globally, and available in both print and digital format.

With HP MagCloud, users can publish and distribute a consumer magazine, business portfolio, company brochure, customer newsletter, product catalog or any document that serves their needs without a minimum order or cost barrier. MagCloud takes a customer’s materials from PDF to printed publication in just three days.

Users can browse the MagCloud digital storefront, order the latest issue of their favorite publication and have it printed on demand and delivered directly to their doorstep, or download for reading on their digital device of choice. All content is printed to order using HP Indigo technology, delivering professional print quality with no waste or overruns, while reducing the impact on the environment.

More information is available at www.magcloud.com.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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