Hi guys,

I am so happy with my plug-ins, I will plug them a little...
This is made with two planes above an infinite plane. I will post the shader of the iron ironey-thingy behind the CG sign.
The suggested geometry with Deeper (from inagoni) is much richer and 'real' than Carrara's bump could do. And it renders very fast. I can recommend it!
(For you PC people, there is a free Nvidia plugin that transforms bump maps in Normal maps.)

The 'height map' of the CG sign was 'handmade' from the EPS file in Photoshop and made a normal map with Baker.

I manipulated some contrast and non-antialising of the normal maps in Photoshop.

I also used Lists' Real World Metal on the infinite plane (with a Veloutbump) and to create the depth map for the iron I used the excellent MAP|Zone FREE from Allegorithmic (it's free!) in a bump, that I made a normal map with Baker, after I used it on a Anything Grooves plane. Oh, and I used an HDRI from Dosch Design for some reflection. And a metal texture from Total Texture CD 1.

Where would we be without additions, plug-ins and software that understands each other...
I just wanted to show how all this software and experimenting results in stuff I can actually sell and use in my design work.