In my case is wasn't so much the prime items as it was no items were on sale (past 1 hour of the sale) or had coupons working :( An hour into the sale a couple of items refreshed and showed some sale prices and that the coupon was usable. At that point I was too sleepy and a little grumpy from lack of sleep as well as disappointed. I do think there's a weird delay in the sale not starting on all vendors (listed in the sale) at the proper times.

The dust settled, thinking "what a fine home, at least for now" not realizing that doom would soon be coming in the form of a vacuum cleaner.