This does not instill confidence in the Company Store. It won't instill a lot of trust in someone cruising the web or doing a search for Rendo's type of site. Get blocked once by a warning that the site is untrusted or maliciously hacked when coming to Rendo won't get have them coming back in a hurry. The won't know about the site "upgrade" taking place. They will just know they will never click the link in their browser ever again.