@Razor
Regards your Vinyl analogy, niche or not:

• Vinyl was around before Apple existed.
• Vinyl is still around while Apple exists (and is growing by the day while Apple crumbles by the day).
• Vinyl will still be around when Apple are long gone (that's a gurantee).

BTW, Apple is crumbling, this is why they no longer boast using their 'Pie Charts' during keynotes, and when they do boast, it's very carefully worded.
No company likes to point out when they're crumbling, hence the lack of Pie Charts - bubble burst :-D

Oh, and BTW, just so you know, Turntable Manufacture (as well as Vinyl) is on the increase, here's a new one from Teac, isn't she pretty?