The title of the thread and the first post are comparative.  Exaggerated bonds?  Exaggerated compared to what?  The first post gives the example of fordists.  Car companies have had joint ventures in which every other car coming off the assembly line was labeled the other car company, yet customers often treat the cars differently.  I agree with Fenric.  Computer software companies and their customers are rife with this effect.  In my own field, I've seen statisticians have similar attitudes and debates about SAS vs various other packages.   

as that above point implies, I agree that there can be exaggerated emotional bonds between a cg artist and a software package.  But emotional bonds are not always positive.  There is a thin line between love and hate, as the saying goes.  So, as this thread demonstrates, there can be an exaggerated negative emotional bond between a cg artist and Daz/Carrara.  Also, there can be an exaggerated positive bond.