Oh people care, they just can't say as much where it counts, or might make a difference.

It's not more people with more money, it's simply DAZ has trained their consumers well.

I read more then people probably give me credit. I spend a couple hours everyday reading the news online. I read a report on a new trend with marketing, the "up to" savings point. As in "save up to 50% off". People for some reason see the "50% off" but fail to tale note of the "up to". So they grab the item they want, check out, and never realize they didn't get it for 50% off, it may only have been 40% or even 30% off, because people don't do the math. Some on the other hand; like my mother, spot immedietly the the item didn't ring up at 50% off, that is when they are told that 50% off is just on certain items and not the one they are buying. Stores depend on people not doing the math.

Years ago it used to be "the customer is always right" now it's far more "buyer beware".