I do like that they are letting you update from any previous version. It does bother me alot that many companies now make you upgrade w/ each version or you can't upgrade at all. When you are the only game in town I guess you can, but that doesn't mean you should. They don't seem to really appreciate their customers. Altho if you are publicly traded company you have to be greedy by law.

No need to think outside the box....
    Just make it invisible.