Paul Babb was born in Castro Valley, California. He left high school at the age of 15 to travel throughout Europe and South America. Upon his return, he worked his way through college earning a Bachelor of Arts degree from the University of California at Santa Barbara in two short years. Two years later he finished his Master's Degree at the University of California at Los Angeles. Upon graduation, he embarked on a career in advertising starting off as an assistant at Weston-Mason Associates. Two years later, he attained the position of Senior Copywriter. He was recruited by Spectrum Communications to oversee and manage the investment, financing and development of 80 cellular sites throughout the United States. This was accomplished in nine months. For several years Mr. Babb was a marketing and sales consultant for companies such as Motorola, Intel, Hertz Properties, Capitol Records, DDB, Bush Communications and BBDO. In the early 1990s, he was hired by Electric Image as a Product Manager for its award-winning 3D animation software. While there, he designed and implemented the company's first interactive marketing efforts, including its World Wide Web site and CD-ROM presentations. He was instrumental in the successful introduction of a mass market version of its product. In January 1998, working with MAXON in Germany, Mr. Babb introduced CINEMA 4D to the North American market. In October 1998, Mr. Babb participated in the founding of MAXON USA to better serve the North and South American markets. He was named President and CEO of MAXON USA in 1999. His progressive stance on product development, customer service and support for education has made CINEMA 4D one of the fastest growing 3D products in the North American market. In January, 2000, through Mr. Babb's efforts, Apple Computer gave CINEMA 4D GO the nod as 3D application of choice on the Mac platform by bundling it Final Cut Pro, giving all desktop video artists 3D capability.