Stardust Drives VFX Behind Toyota’s New Rav 4 EV Promo

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Los Angeles, CA -- Bi-coastal production company Stardust created a highly stylized and darkly futuristic world for Toyota’s promo spot for the new Rav 4 EV. Partnering with Saatchi & Saatchi LA, Stardust created a :50 spot featuring a mix of visual effects, photo-real CG and live-action to achieve the final sci-fi look. The spot marks Stardust’s latest push past its traditional high-end motion graphics work, as the company broadens its repertoire in visual effects.

The spot highlights the EV’s features as it sails through a fully CG black and white environment designed to look like a 3D urban blueprint, with thousands of individual data points. The vehicle ultimately breaches the virtual world’s boundary, breaking into the real world and heading toward downtown Los Angeles. Stardust designed and built the CG world, and created photo-real CG animations of the EV for both the virtual and live-action worlds. French VFX shop Mathematic provided support for CG development, 3D animation, compositing and rendering.

“This project was another solid effort by our design and animation teams to push themselves beyond their creative comfort zones,” said Dexton Deboree, Managing Director and Partner, Stardust. “We’ve made a concerted effort to seek out projects that offer us a real chance to explore our artists’ untapped talents and skills, and we’re really excited by the results of this endeavor.”

Stardust Founder and Creative Director Jake Banks added, “The whole team at Saatchi really offered us a true collaboration, allowing us to form the vision for this spot and also providing support and guidance when needed. It’s the ideal scenario that directors dream of but don’t often find.”

The spot is currently airing on Toyota’s website. You can view it here: http://stardust.tv/projects/#toyotarav4-ev

About Stardust Studios
Stardust is a visually driven production company that specializes in design, motion graphics and live-action work out of its Santa Monica and New York based offices. Its collective of designers, illustrators, animators, VFX artists, directors and filmmakers continually aspire to redefine creativity for commercial, on-air, music video and experiential projects. Led by founder and Executive Creative Director Jake Banks and his partner, Managing Director Dexton Deboree, Stardust is characterized by an authentic voice and passion to push the creative envelope. The studio has worked with the world’s top ad agencies and brands on projects for HP, Nike, Sony, AT&T, Honda, Shell, Nissan, Ford, IBM, Nokia, Adidas, BMW, NYSE, LG and Microsoft, among many others. For more information, please visit www.stardust.tv.

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Project Credits:

Title: Toyota Rav4 EV

Production Company: Stardust
Director: Jake Banks
Managing Partner/Executive Producer: Dexton Deboree
Line Producer: Justin Si Diener
Production Supervisor: Kristen Loftin
Production Coordinator: Natalie Beydoun
Director of Photography: Chris Probst
1st AD: Michael Kahn
Location Scout: Jenny Caloca

Post-Production: Stardust
Executive Creative Director: Jake Banks
Managing Partner/Executive Producer: Dexton Deboree
Head of Production: Alex More
Producer: Tram Le
Designers: Lynn Cho, Bill Bak, Ling Feg, Neil Tsai, Josh Childers, Luca Giannettoni, Luis Salcedo, Pietro DeSopo
VFX Supervisors: XX
Editor: Jarred Buck
2D and 3D Animator: Joseph Andrade
Compositor: Marco Campobasso
Flame Artist: Peter “Beak” Cvijanovic
Production Coordinator: Alex dos Santos

Agency: Saatchi & Saatchi LA
Executive Creative Directors: Margaret Keene, Chris Adams
Art Director: Patrick Simkins
Copywriter: Scott Model
Creative Director: Dylan Schwartz
Executive Integrated Producer: Matthew Kinney
Producer: Dan Paquin
Account Executive: Erik Troedsson

Production Company (France): Mathematic
VFX Producers: Guillaume Marien, Rebecca Rice
3D Supervisor: Francois-Xavier Pourre
VFX: Omar Meradi
XSI: Olivier Colchen, Francois Rault
3D Generalists: Jehan Bard-Bouazza, Yann Aldabe, Martin Trepeau, Francis Lameyeur
Animation: Sebastien Eballard, Benjamin Faure
Flame Artists: Fred Brandon, Clement Germain
3D Model: Jerome Jourdain

Telecine: MPC
Telecine Producer: Amanda Ornelas
Colorist: Ricky Gausis
Music Company: Circle of Sound
Composer: Tomas Jacobi and Nicolas Barry
Executive Producer: Guillermo De La Barreda
Mix: Lime Studios
Sound Mix: Joel Waters
Storyboard: Famous Frames
Treatment: Christine Arroyo


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