I just posted a new blog over at WordPress: Price Versus Quality 2: Does Lowering The Price Of An Item Increase Customer Support?
I talk about the idea that as you raise your price, only "experts" will buy your product, the "simple" customers start to get weeded out, and the "simple" tech support calls stop coming in. This may sound elitist, but what clientèle do you want: the "dirt cheap" crowd or the "willing to pay a little more for a quality product" crowd... keeping in mind that the "want it cheap" crowd may actually cost you more in technical support or other areas.
Read more at the link above.
|posted on Saturday, October 25, 2014 at 2:28 pm