Digital Domain’s Game Face for 'Assassin's Creed II'
Digitally Enhanced Faces of Assassin's Victims Haunt Viewers in
Commercial for New Ubisoft Release
Venice, CA-November 16, 2009-Digital Domain forces viewers to stare deep
into the faces of the freshly deceased in "Eyes," a television commercial
for "Assassin's Creed II," the new third-person action-adventure video game
from Ubisoft. Directed by Andrew Douglas of Anonymous Content via ad agency
Cutwater, the spot demonstrates Digital Domain's expertise in working with
the contours of the human face. But instead of creating a fully
computer-generated version à la The Curious Case of Benjamin Button,
Digital Domain applied digital production techniques to give the
live-action actors a haunting, hyper-photorealistic quality. "Eyes" breaks
Nov. 9, 2009.
In "Eyes," a bell tolls as the spot opens on a close-up shot of a pair of
very still and vacant eyes. The camera pulls out to reveal that they belong
to the macabre face of a recently slain medieval soldier. Other crime
scenes follow, showing the just-murdered faces of corrupt noblemen,
criminals and other victims. The final face is that of a cloaked man, his
skin dewy and his eyes moist. The Assassin Ezio, who is the main character
in the game, blinks and turns, taking viewers seamlessly into Assassin's
Creed II game footage.
"Our goal was both to give Douglas' shot footage a hyper-photorealistic
treatment, but to also make the actors appear so believably dead, it really
takes the viewer aback," said Vernon Wilbert, visual effects supervisor,
Digital Domain. "We found this aesthetic by re-lighting and adjusting the
live-action faces, treating them so they had a waxy, plastic and synthetic
feel to them, while retaining the essence of the photography. From our
experience creating digital human characters, we built an intimate
knowledge of how light affects human skin. What's interesting about this
project is, we reversed it, using digital tools to relight the skin to take
away the appearance of life."
For an even more unsettling effect, Digital Domain meticulously extracted
all movement from the actors such as twitches and blinking, while digitally
adding in atmospheric movement like candlelight flickers, water ripples and
flies buzzing about. To achieve the closing shot of the actor playing Ezio
as he seamlessly morphs from live-action into an in-game character, Wilbert
and his team walked the director through a virtual set within the game, as
Douglas evaluated lighting and scenery as if doing a virtual location
scout.
"It's interesting how the same issues that happen on a live-action set can
also happen within the game engine," added Wilbert. "The light in the video
game would change, or we'd have to wait for the moon to come back into
scene, or the shadows would shift. Andrew Douglas was a great collaborator,
and was completely at ease directing action in the virtual world. This
converging of the techniques and tools of moviemaking and gaming is
something we're going to be seeing a lot of in the future."
About Digital Domain
Digital Domain is an Academy Award®-winning digital production studio with
a reputation for innovation and artistry. The studio has created visual
effects for 75+ movies that have collectively generated more than $12
billion in worldwide box-office sales, including most recently, The Curious
Case of Benjamin Button for which it won the Academy Award for Visual
Effects. A creative giant in advertising, Digital Domain works with a
stellar group of A-list directors including David Fincher, Mark Romanek,
Joseph Kosinski, Carl Erik Rinsch and more. Industry recognition for
Digital Domain's advertising work includes many Clio, AICP, and Cannes Lion
awards and other industry honors. The company is continually pushing into
new territory and is being recognized for its pioneering work in photo-real
digital humans and productions that bring the worlds of movies, games,
advertising and the web closer together. Digital Domain is privately held
and based in Venice, California. http://www.digitaldomain.com
PRODUCTION CREDITS:
CLIENT: Ubisoft
PRODUCT: Assassin's Creed II
"Eyes" :30 AIRDATE: 11/09/09
"Eyes Extended" ::60 AIR DATE: 11/09/09
ADVERTISING AGENCY: Cutwater SF
Chief Creative Officer: Chuck McBride
Director of Broadcast: Jennifer Golub
Interactive Creative Director: Fabio Costa
Art Director: Jay Lorenzini
Copywriter: Eric Boyd
Agency Producer: Bill Spangler
Account Manager: Jason Bedecarre
PRODUCTION COMPANY: Anonymous Content
Director: Andrew Douglas
Executive Producer: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Aris McGarry
ANIMATION & VISUAL EFFECTS: Digital Domain, Inc./Venice, CA
President of Commercials, Executive Producer: Ed Ulbrich
Executive Producer / Head of Production: Karen Anderson
Visual Effects Supervisor: Vernon Wilbert
Visual Effects Producer: Melanie La Rue
Coordinator: Nathan Bayne
Coordinator: William Lemmon
Integration: Scott Gsop Edelstein
Senior Flame Artist: Jeff Heusser
Senior Flame Artist: Brad Scott
Junior Flame Artist: Matthew J.D. Bramante
Roto Artist: Hilery Johnson Copeland
Roto Artist: Maura Alvarez
EDITORIAL HOUSE: Final Cut
Editor: Nathan Petty
Executive Producer: Saima Awan
Producer: Jennifer Miller
MUSIC / SOUND HOUSE DESIGN: Elias Arts
Creative Director/Composer: Jonathan Elias
Creative Director: Dave Gold
Composers: Kimo Kemp, Dave Wittman
Producer: Kala Sherman
AUDIO POST/MIX HOUSE: One Union Studios
Mixer: Eben Carr
Producer: Lauren Mask
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