Wed, Apr 10, 4:01 PM CDT

Brickyard VFX Plays Mother Nature For Mass Mutual

Sep 17, 2008 at 12:00 am by cadams3


Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on “Fishing” and “Entrepreneur,” the newest spots from Mass Mutual Financial Group, directed by Anonymous Content’s Robert Logevall for agency Mullen in Boston.

Both commercials feature moody lighting and weather effects. The :30 “Entrepreneur” opens on a businessman inside a high-rise office building looking longingly at a photo of his daughter while peering out the window into the dark city. The scene transitions to a shot of the same man looking out the window in his sunlit home, watching his daughter leap into the backyard pool. A child’s crayon scrawl on construction paper reads “Daddy’s Office.” The :30 “Fishing” opens on two fishermen enjoying a quiet, sunny afternoon. A peal of thunder rumbles and dark clouds encroach on the idyllic scene as the two men give each other anxious looks and speed their motorboat back to the pier. The spot closes with a shot of a window being gently pelted with the first drops of rain. Both spots close with the voiceover, “What is the sign of a good decision?” and end with the Mass Mutual logo and tag.
 

Brickyard VFX performed extensive compositing for the spots, creating day for night looks in “Entrepreneur” and adding storm clouds and lightning effects to “Fishing.”

“In addition to overall effects, for ‘Entrepreneur,’ we added the element of a woman sitting at the edge of the pool with her legs dangling in the water. This was filmed matching lighting conditions with our RED camera. The element was acquired without the use of water, we added photo-real water displacement and color correction,” explained Brian Drewes, executive producer, Brickyard VFX.

About Brickyard VFX
Bicoastal Brickyard VFX has been delivering top quality visual effects and CG for commercials since 1999. Brickyard’s sought after artists are equally comfortable supervising shots on-set as they are at bringing imaginative effects sequences to life inside the studio. The Brickyard ethos comes through in the inspired, comfortable and technologically state-of-the-art spaces that make the company a first stop destination for visual effects in both historic downtown Boston and sunny Santa Monica. Brickyard’s talented VFX and CG teams have completed projects for such brands as Fidelity, Target, Sprint, Pontiac, Hummer, Budweiser, Visa, Comcast, Adidas, Volkswagen, Honda, ESPN, Orbitz, Bank of America and many other. For more information, call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit www.brickyardvfx.com.

CREDITS

MassMutual Financial Group "Fishing” :30
MassMutual Financial Group "Entrepreneur” :30

AGENCY:
Account Supervisor: Amanda Chandler
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Creative Director: John Wolfarth
Copywriter: Karen Schwartz Alpert
Art Director: Jim O’Brien
Executive Producer: Zeke Bowman

PRODUCTION
Production Company: Anonymous Content
Director: Rober Logevall
Executive Producer: Jeff Baron
Line Producer: Nadine Brown

EDITORIAL COMPANY
Editorial Company: Bug Edit
Editor: Andre Betz
Producer: Joy Copeland

POST PRODUCTION
VFX Company: Brickyard VFX
VFX Compositing Artist: Jimi Simmons
VFX Compositing Artist: Geoff McAuliffe
VFX Executive Producer/Producer: Brian Drewes

AUDIO
Audio Mix/Engineering: Soundtrack Boston

MUSIC: “Fishing”
Music Company: Stimmung
Music Composer: Jason Johnson
Executive Producer: Kelly Fuller
Producer: Jack Catlin

MUSIC: “Entrepreneur”
Music Title: Catch the Wind
Music Artist: Donovan

 

Please note: If you find the color of the text hard to read, please click on "Printer-friendly" and black text will appear on a white background.

Create your masterpieces with products from the Renderosity MarketPlace

Lingerie Sweetie V4/A4/G4

Babydoll For Genesis 3 Female(s)

Alt Elijah

Touchable Hr-215

DA-Hotn Sweet for Mela Dress
Check out What's on Sale and see the Hot New Products for more items!
Sections: Archives

Comments

or Register to post a comment



Privacy Notice

This site uses cookies to deliver the best experience. Our own cookies make user accounts and other features possible. Third-party cookies are used to display relevant ads and to analyze how Renderosity is used. By using our site, you acknowledge that you have read and understood our Terms of Service, including our Cookie Policy and our Privacy Policy.