Artist owned-and-operated bi-coastal effects boutique
Brickyard
VFX completed work on “Fishing†and
“Entrepreneur,†the newest spots from Mass Mutual
Financial Group, directed by Anonymous Content’s Robert
Logevall for agency Mullen in Boston.
Both commercials feature moody lighting and weather effects. The
:30 “Entrepreneur†opens on a businessman inside a
high-rise office building looking longingly at a photo of his
daughter while peering out the window into the dark city. The scene
transitions to a shot of the same man looking out the window in his
sunlit home, watching his daughter leap into the backyard pool. A
child’s crayon scrawl on construction paper reads
“Daddy’s Office.†The :30 “Fishingâ€
opens on two fishermen enjoying a quiet, sunny afternoon. A peal of
thunder rumbles and dark clouds encroach on the idyllic scene as
the two men give each other anxious looks and speed their motorboat
back to the pier. The spot closes with a shot of a window being
gently pelted with the first drops of rain. Both spots close with
the voiceover, “What is the sign of a good decision?â€
and end with the Mass Mutual logo and tag.
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Brickyard VFX performed extensive compositing for the spots,
creating day for night looks in “Entrepreneur†and
adding storm clouds and lightning effects to
“Fishing.â€
“In addition to overall effects, for
‘Entrepreneur,’ we added the element of a woman sitting
at the edge of the pool with her legs dangling in the water. This
was filmed matching lighting conditions with our RED camera. The
element was acquired without the use of water, we added photo-real
water displacement and color correction,†explained Brian
Drewes, executive producer, Brickyard VFX.
About Brickyard VFX
Bicoastal Brickyard VFX has been delivering top quality visual
effects and CG for commercials since 1999. Brickyard’s sought
after artists are equally comfortable supervising shots on-set as
they are at bringing imaginative effects sequences to life inside
the studio. The Brickyard ethos comes through in the inspired,
comfortable and technologically state-of-the-art spaces that make
the company a first stop destination for visual effects in both
historic downtown Boston and sunny Santa Monica. Brickyard’s
talented VFX and CG teams have completed projects for such brands
as Fidelity, Target, Sprint, Pontiac, Hummer, Budweiser, Visa,
Comcast, Adidas, Volkswagen, Honda, ESPN, Orbitz, Bank of America
and many other. For more information, call Brickyard VFX Pacific at
(310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit
www.brickyardvfx.com.
CREDITS
MassMutual Financial Group "Fishing†:30
MassMutual Financial Group "Entrepreneur†:30
AGENCY:
Account Supervisor: Amanda Chandler
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Creative Director: John Wolfarth
Copywriter: Karen Schwartz Alpert
Art Director: Jim O’Brien
Executive Producer: Zeke Bowman
PRODUCTION
Production Company: Anonymous Content
Director: Rober Logevall
Executive Producer: Jeff Baron
Line Producer: Nadine Brown
EDITORIAL COMPANY
Editorial Company: Bug Edit
Editor: Andre Betz
Producer: Joy Copeland
POST PRODUCTION
VFX Company: Brickyard VFX
VFX Compositing Artist: Jimi Simmons
VFX Compositing Artist: Geoff McAuliffe
VFX Executive Producer/Producer: Brian Drewes
AUDIO
Audio Mix/Engineering: Soundtrack Boston
MUSIC: “Fishingâ€
Music Company: Stimmung
Music Composer: Jason Johnson
Executive Producer: Kelly Fuller
Producer: Jack Catlin
MUSIC: “Entrepreneurâ€
Music Title: Catch the Wind
Music Artist: Donovan
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