Wildly Popular Lagoa Simulation Video, Built with Softimage ICE, Went Viral with Over One Million Views in Less Than One Week
SAN RAFAEL, Calif., October 14, 2010 -- Autodesk announced that it has entered into a license agreement with Lagoa Technologies Inc. for its Lagoa Materials multiphysics simulation technology. Built by Thiago Costa with Autodesk Softimage software's ICE (Interactive Creative Environment), the Lagoa multiphysics simulation framework helps create realistic simulations of the dynamic behavior of liquids, cloth, foam, plastic deformations and soft body collisions. Lagoa Materials multiphysics simulation technology is included in the recently announced Autodesk Entertainment Creation Suites Premium and in the just released Softimage 2011 Subscription Advantage Pack. When the video of the simulation was uploaded to Vimeo in mid-July, it received 300,000 views in the first day; a number that grew to well over one million by the end of the week.
With Lagoa, Softimage users will be able to create highly customized simulations with control properties that help govern incompressible fluids as well as inelastic, elastic and plastic deformations. Artists will be able to simulate fine detail interactions and collisions and use Lagoa simulator data to help create user-defined materials, particles and meshes. Lower resolution, interactive setups can be more quickly created from preset materials, allowing for more rapid effects previsualization of simulations requiring millions of points.
The multi-threaded Lagoa simulation framework was built using the powerful and highly flexible Softimage ICE development environment. Softimage ICE is a node-based, visual development platform for creating custom tools and stunning visual effects. ICE is designed to help reduce the complexity of creating custom effects by providing a visual development paradigm, reducing the need to write complex scripts or computer code. Users can be more creative and efficient, exploring new creative ideas with greater ease and simplicity.
"ICE affords developers greater speed and agility when it comes to creating custom effects. It is also fully multi-threaded making it unique among simulation capabilities integrated into other 3D animation applications," said Stig Gruman, Autodesk vice president Digital Entertainment. "We're tremendously proud that Thiago Costa seized the potential of ICE to design such an incredibly realistic simulation framework - one that also allows multiple physics solvers to operate at the same time in the same scene and even to interact."
Thiago Costa participated in some of the first bet a tests for Softimage ICE and began developing Lagoa Materials multiphysics simulation framework soon thereafter. He spent close to two years developing Lagoa before presenting it to Autodesk. "I had a solid pool of testers on my beta program, but once it was ready I wanted to make Lagoa available to the broader 3D community. Autodesk is an ideal partner to help me do that," said Thiago. "ICE is revolutionary in many ways. It is an excellent platform to develop this framework because it's the fastest, most flexible system I know. Developing a powerful multiphysics framework was relatively easy and extraordinarily fast using ICE."
About Thiago Costa
A native of Brazil, Thiago Costa created Lagoa Technologies (lagoa means "small lake" in Portuguese) to generalize physics formulas into one unified formulation. He has worked extensively in the post-production industry in Brazil, the United States and Canada. Lagoa multiphysics engine grew out of his desire as an artist to help resolve the technical obstacles he encountered in creating his art.
Autodesk Softimage 2011 Subscription Advantage Pack
Lagoa Multiphysics is included in the Softimage 2011 Subscription Advantage Pack which is now available to Autodesk Subscription customers. Visit the Planet Softimage blog for feature videos and more news. The Subscription Advantage Pack will provide customers with significant new functionality:
Lagoa Mult iphysics is included in the Autodesk Maya Entertainment Creation Suite Premium and the Autodesk 3ds Max Entertainment Creation Suite Premium. Autodesk Softimage 2011 Subscription Advantage Pack and Autodesk Maya Entertainment Creation Suite Premium are now available, while Autodesk 3ds Max Entertainment Creation Suite Premium is expected to be available at a later date. Autodesk suggested retail pricing (SRP) for Autodesk Softimage 2011 Subscription Advantage Pack starts at $2,995*, the price for either of the Entertainment Creation Suites Premium is US$6,495* -- more than 40** percent savings over purchasing the applications separately. Both the Subscription Advantage Pack and the Premium Suites are available through Autodesk Authorized Resellers. To locate a reseller, visit http://www.autodesk.com/reseller
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Autodesk, Maya, Softimage and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Lagoa and Lagoa Multiphysics are trademarks of Lagoa Technologies. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at an y time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2010 Autodesk, Inc. All rights reserved.
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