New Viewer Technologies and Hosted Services Revolutionize the Creation and Deployment of Publications Across Desktops, Tablet Devices and Mobile Marketplaces
Adobe MAX 2010
LOS ANGELES--(BUSINESS WIRE)--At MAX, Adobe’s annual worldwide conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Adobe® Digital Publishing Suite, providing publishers a set of turnkey hosted services and viewer technology to create, publish, optimize and sell digital content direct to consumers, through content retailers or leading mobile marketplaces. Built on the foundation of Adobe Creative Suite® and Adobe InDesign® CS5 software, the Digital Publishing Suite enables the design and delivery of innovative publisher-branded reading experiences, paired with flexible commerce models and support for deep analytics reporting.
“Adobe was attuned to our needs as designers, editors and content creators and was able to meet those needs in a way that not only distinguishes our forthcoming digital issue of Martha Stewart Living, but will benefit all magazine publishers.”
Using InDesign CS5, PDF, HTML5 and the Digital Publishing Suite, publishers will be able to efficiently author both fixed and adaptive layouts, natively build new levels of interactivity directly in InDesign, distribute and monetize their digital editions, and optimize their editorial and advertising content for a complete end-to-end digital publishing workflow.
“The publishing industry is reinventing itself and a new era of editorial and advertising innovation is upon us as publishers target new mobile hardware platforms,” said David Wadhwani, senior vice president and general manager for Creative and Interactive Solutions, Adobe. “By leveraging the InDesign CS5 workflow and the services of the Digital Publishing Suite, professional publishers can design and commercialize a new class of innovative digital magazines to create a richer and more dynamic reading experience that will attract high-value subscribers and advertisers.”
Chief Technology Officer Kevin Lynch will officially unveil the Digital Publishing Suite during his Adobe MAX 2010 keynote today at 9:30 a.m. PT. Sign up for live streaming of the keynotes on the MAX 2010 website at http://www.max.adobe.com/online.
The Digital Publishing Suite includes enterprise-level services and viewer technology:
Adobe is already working with the largest publishers in the world such as Condé Nast and Martha Stewart Living Omnimedia, Inc. to create and monetize dynamic digital magazines.
“Our pioneering work with WIRED and The New Yorker has enabled Adobe to deliver a set of workflows and tools that will leverage emerging hardware platforms and make our magazines stand out in the digital format that will attract advertisers and keep readers engaged in new ways,” said Joe Simon, chief technology officer, Condé Nast. “I can’t think of a more exciting time to be involved in the publishing business.”
Gael Towey, Chief Creative and Editorial Director of Martha Stewart Living Omnimedia, stated: “Adobe was attuned to our needs as designers, editors and content creators and was able to meet those needs in a way that not only distinguishes our forthcoming digital issue of Martha Stewart Living, but will benefit all magazine publishers.”
Additional information about the Digital Publishing Suite is available at http://adobe.com/digitalpublishing and on the Digital Publishing blog at http://blogs.adobe.com/digitalpublishing. Follow the team on Twitter at http://twitter.com/adobedigitalpub.
Pricing and Availability
The Digital Publishing Suite is expected to be available in Q2 2011 and offers both a Professional and Enterprise Edition. Pricing for the Professional Edition is expected to be US$699 per month plus a per-issue fee, which scales with publisher volume. The Professional Edition price allows publishers to access the Digital Publishing Suite and create applications for all of their titles and publications. The Enterprise Edition is a custom, multi-year platform agreement that includes access to APIs for integration of back-end publishing services such as subscription management, print fulfillment and e-commerce. Adobe also offers professional services to support enterprise level custom engagements.
Professional publishers that would like to deploy and sell commercial applications prior to general availability of the Digital Publishing Suite are invited to join the Adobe Digital Magazine Publishing Prerelease Program at http://www.adobe.com/beta.
A preview release of the add-on digital publishing technologies for InDesign CS5 is available on Adobe Labs at http://labs.adobe.com/technologies/digitalpublishing.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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